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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Epsilon Q4 2008 Hong Kong
Email Trend Results: Key Metrics Remain Strong Despite Economic Slowdown

Click Rates Up More Than 24%


HONG KONG — May 27, 2009
Epsilon, the industry’s leading marketing services firm, today released its Q4 2008 Email Trends and Benchmark Results which show a tremendous increase in average email volume by marketers and strong growth in click rates among Hong Kong consumers, despite the economic slowdown.

In Epsilon’s Q4 2008 Email Trends and Benchmark Results, Hong Kong’s email volume increased almost three-fold over last year, in line with the volume increase experienced across Asia-Pacific. Among Epsilon’s key Asia Pacific markets, Hong Kong came out on top in terms of email deliverability (96%) in Q4, 4% higher than same time last year and well above the 1.4% average regional rise year-on-year. The data demonstrates email marketing continues to be a critical communications channel welcomed by customers when expected and relevant.

“In the current economic climate, retaining customers and sustaining brand loyalty can be the difference between success and failure,” said Dominic Powers, Senior Vice President, Asia Pacific, Epsilon International. “As our Q4 2008 Email Trends and Benchmark Results indicate, email has become an essential component of the channel mix in customer communications for a growing number of organisations in Hong Kong.”

The analysis also revealed that the average email volume per client more than doubled year-on-year while open rates declined, but click rates increased by 24.5%, demonstrating the greater relevancy of messaging in email marketing campaigns.

The results support Epsilon’s previously announced move to double its Hong Kong-based Asia Pacific headquarters to boost its services and strategic consulting capabilities for the company’s expanding client base in Hong Kong and the region.

The Email Trends and Benchmark Results study, which is conducted by Epsilon every quarter, measures the deliverability and response rates of over 9 billion emails sent by Epsilon globally in October, November and December 2008, across multiple industries and more than 200 clients, representing one of the leading references for email marketing trends. The study combined data from Epsilon’s proprietary DREAM and DREAMmail platforms to expose and analyse trends in email marketing across the globe.


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