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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Epsilon Q4 2008 Singapore
Email Trends: Consumer
Engagement Remains Strong


SINGAPORE — May 27, 2009
Epsilon, the industry’s leading marketing services firm, today released its Q4 2008 Singapore Email Trends and Benchmark Results which clearly indicate that many Singaporean organisations are continuing to effectively drive customer engagement through sophisticated email marketing campaigns.

This analysis, which is conducted globally by Epsilon every quarter, observed a 35% year-on-year increase in Singapore’s Q4 email volume in 2008, while full-year volume rose 25% in 2008 over 2007 based on Epsilon data. At the same time, consumer click rates, which are seen as a key indicator of customer engagement, skyrocketed by more than 70% in Q4 2008 to 11.5%, representing the highest increase in Asia Pacific by far. This increase in engagement has been driven through a more scientific approach to segmenting and targeting.

“Singapore is an increasingly sophisticated market when it comes to knowing how to effectively engage with consumers through email,” said Adrian Hoon, Vice President, Asia, Epsilon International. “Marketers clearly understand the need to move away from a batch and blast approach to build out a solid strategy with tactics that drive customer engagement and two way communication. Our most recent Email Trends and Benchmark Results reinforce the fact that organisations that invest in optimising customer relationships, are seeing stronger response rates year-on-year.”

The analysis also revealed a 3% increase in deliverability year-on-year and an 18% jump in open rates. The average email volume per client between 2007 and 2008 also rose by 22%.

These benchmark results support Epsilon’s previously announced move to expand its presence throughout the Asia Pacific region, including a doubling of its Singapore office by June in order to boost its services and strategic consulting capabilities for the company’s growing client base.

The Email Trends and Benchmark Results study measured the deliverability and open rates of over 9 billion emails sent by Epsilon globally in October, November and December 2008, across multiple industries. The study combined data from Epsilon’s proprietary DREAM and DREAMmail platforms to expose and analyse trends in email marketing across the globe.


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