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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Epsilon International
Publishes Recommendations
To Help Marketers Comply With Hong Kong's New Email Regulations

Insight Brief Addresses New Requirements, Penalties, and Best Practices to Guide Email Marketers' Efforts to Follow Unsolicited Electronic Messages Ordinance and Regulation


HONG KONG — July 10, 2007
Epsilon International, the global operations of Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that it has released a set of recommendations to help email marketers comply with Hong Kong's Unsolicited Electronic Messages Ordinance and Regulation, which took effect earlier this month. Epsilon's Insight Brief on the topic summarizes the new legislation and outlines how marketers can maintain effective customer communications programs while adhering to its requirements.

Epsilon compares Hong Kong's Unsolicited Messages Ordinance and Regulation to the United States' CAN-SPAM Act, which contains many similar provisions. While important distinctions exist, marketers that are compliant with CAN-SPAM requirements may already have practices in place to address some of Hong Kong's new requirements, including:

  • Ensuring that all commercial email messages provide recipients with a convenient way to opt-out of future commercial email messages
  • Quickly and effectively honoring opt-out requests
  • Including senders' identity and contact information in every commercial email message


Among the requirements that are unique to the new Hong Kong email regulations:
  • Commercial email messages' opt-out instructions must be displayed in English and Chinese, except where the recipient has already communicated a language preference
  • Senders' contact information must include a working telephone number
  • Recipients may initiate legal proceedings against senders who violate the regulations, when the violation causes loss or damage


"It is absolutely essential that email marketers with operations or customers in Hong Kong familiarize themselves with and comply with this legislation," said Dominic Powers, senior vice president, Asia Pacific of Epsilon International. "We fully support this and all efforts to distinguish reputable, responsible email marketers from others, and we expect that Epsilon International clients and other marketers that follow recommended best practices are already substantially compliant with these new regulations."

Epsilon International's Insight Brief on Hong Kong's Unsolicited Electronic Messages Ordinance and Regulation is available by request. For a full copy, please email apac-info@epsilon.com.

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