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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Alliance Data’s Epsilon
International Signs Agreement
With Ebay Joint Venture Eachnet To Provide Email Marketing Services In China

Shanghai-based Online Auctioneer Selects Epsilon’s Email Marketing Platform and Professional Services International Team to Power Complex Customer Communication Program


DALLAS, TX — October 11, 2007
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of transaction services, credit services and marketing services, today announced that the global operations of its Epsilon business, Epsilon International, has signed a multi-year agreement to provide permission-based email marketing solutions and services to online auctioneer EachNet in China. EachNet is a joint venture between San Jose, California-based online auctioneer eBay and Shanghai-based Web portal and wireless Internet provider TOM Online. Founded in 1999, EachNet’s extensive customer base includes approximately 30 million consumers throughout mainland China.

Under the terms of the agreement, EachNet will deploy Epsilon International’s proprietary email communications and campaign management platform geared toward notifying consumers of goods for auction based on their preferences. Epsilon International will provide additional professional services to help EachNet manage and further develop its complex, triggered email account messaging, and to create and launch timely, relevant marketing campaigns to EachNet customers. More than 300 million permission-based customized email communications will be sent annually, with volume expected to coincide with the growth in China’s rapidly increasing online universe.

“We are excited to work with the Epsilon International team to advance our email communications and help fuel aggressive growth by developing deeper relationships with our customers,” said an EachNet spokesperson. “The Epsilon International team’s dedication to maximizing marketers’ ROI while focusing on the customer experience fits perfectly with our values and direction. Epsilon International is a partner that can help guide and support us as our needs expand and evolve over the long-term.”

EachNet selected Epsilon International’s China-based team after an extensive search for an email service provider. Epsilon International’s email delivery expertise, experienced client services team, and depth of knowledge of the Chinese marketplace helped distinguish the company from others under consideration.

In the last 12 months Epsilon International has experienced a period of rapid growth in the Asia-Pacific region, expanding its offices in Shanghai, Hong Kong, India, and Singapore, and broadening its service offering to clients throughout China, Australia, and Southeast Asia. Epsilon International expects to continue its growth, especially in China, where eMarketer, an e-business and online marketing research firm, forecasts the number of Internet users to increase to 156.2 million by the end of 2007, representing a 13-percent increase over 2006.

“The opportunity to work with an established brand and category pioneer such as EachNet enables us to show the universal value of leveraging customer insight in rapidly expanding marketplaces,” said Dominic Powers, senior vice president, Asia Pacific at Epsilon International. “We are excited to support an enterprise of this magnitude and look forward to helping EachNet achieve record results, deepen its customer relationships, and increase marketing ROI in this important channel.”

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