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About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Epsilon International
Names Adrian Hoon
Regional Director, Asia

Integrated Marketing Veteran Will Further Support Rapid Global Expansion


SINGAPORE — November 28, 2008
Epsilon, a leading provider of multi-channel, data-driven marketing technologies and services, today announced that its global operations arm Epsilon International has appointed Adrian Hoon regional director, Asia. An integrated marketing services veteran, Hoon will join the regional executive team, reporting to SVP of Asia-Pacific Dominic Powers, and will lead business development efforts in Southeast Asia and Hong Kong.

“As Epsilon continues its rapid growth and expansion in the Asia Pacific market, we are delighted to have someone with Adrian’s talent and breadth of experience joining our regional management team,” said Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International. “His appointment underscores our commitment to the region, and will also further help us accommodate Asian marketers’ rapidly growing demand for sophisticated, data-driven marketing programs that maximize ROI in an increasingly competitive business environment.”

In 2007, Epsilon International grew its offices in Shanghai, Hong Kong, India, and Singapore, and broadened its service offerings in China, Australia, and Southeast Asia.

“Working with some of the world’s most respected marketers, Epsilon International has established a strong brand and reputation for excellence in Asia,” said Hoon. “I am excited to join such a distinguished and passionate executive team, and look forward to contributing to the continued growth of our leadership position and expansion in the region.”

About Adrian Hoon
Hoon, who will be based out of Epsilon International’s Singapore office, is an experienced integrated marketing services and business leader. Prior to joining Epsilon International, he held senior management roles at Xperian Asia (an independent consulting firm) and Optimize Asia. At both organizations, Adrian served as a managing director, leading high performance teams to provide innovative, customized integrated marketing services for enterprise clients such as CISCO, IBM, Intel and Siemens throughout Asia. Before that, he also spent nine years with CMP Business Media as general manager of the Custom Solutions group, where he developed customized lead generation programs and integrated marketing solutions for marketers throughout the region.


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