Press Releases
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Press Contacts

apacpr@epsilon.com



About Epsilon International

Epsilon International, is a leading provider of strategic, ROI focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalised email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimisation, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Epsilon International is an operating unit of Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.


Press Releases


10/22/09 - Epsilon Study Reveals Captive Audience in Millennials

Chinese 18-25 Year Olds More Receptive to Email Offers More Likely to Use IM and SMS


09/16/09 - Epsilon Study Reveals Australian 18-25 Year Olds More Receptive to Weekly Email Offers

Australian 18-25 Year Olds More Receptive to Weekly Email Offers. More Likely to Use IM, Social Networks and SMS


09/16/09 - Epsilon Study Reveals India's Millennials More Receptive to Email Offers On Mobile

Indian 18-25 Year Olds More Receptive Than Elders to Email Offers On Mobile; More Likely to Use Social Networks, IM and SMS


09/16/09 - Epsilon Study Reveals Singapore’s 18-25 Year Olds More Receptive to Health Info Emails than Other Countries

Singapore’s 18-25 Year Olds More Receptive to Health Info Emails than Other Countries; More Likely to Use IM and SMS and More Mobile When Accessing Emails


09/09/09 - Epsilon Study Reveals Captive Audience in Hong Kong’s Millennials

Hong Kong’s 18-25 Year Olds More Receptive to Health Info Emails than Most Other Countries; More Likely to Use IM, SMS and Social Networks


06/10/09 - Kingfisher Airlines Chooses Epsilon to Drive Best-in-class Customer Service

Epsilon Digital Marketing Solutions Take Off in India


06/04/09 - Epsilon Study Reveals Global Consumer Email Trends; Timeliness and Segmentation Drive Response and Conversion

Both PDA/Smartphone and Instant Messaging Use Highest in Asia Pacific; 59% APAC Consumers Report Making Offline Purchases as a Result of Emails, 53% in North America and 37% in EMEA


05/27/09 - Epsilon Q4 2008 Hong Kong Email Trend Results: Key Metrics Remain Strong Despite Economic Slowdown

Click Rates Up More Than 24%


05/27/09 - Epsilon Q4 2008 Singapore Email Trends: Consumer Engagement Remains Strong


04/02/09 - Significant Growth and New Client Wins Fuel Expansion

Epsilon Expands Asia Pacific Operations to Meet a Growing Demand for Digital Marketing Solutions


06/18/08 - Email Marketing Increasingly Important In Reaching Consumers In Asia Pacific

New Survey Results Find Nearly One-Third of the Respondents would ‘Always’ Respond To Targeted Promotional E-Mail


04/25/08 - Epsilon International Names Cynthia Richmond Regional Director, Australasia

Firm Also Announces Two Senior Marketing Appointments


10/28/07 - Epsilon International Names Adrian Hoon Regional Director, Asia

Integrated Marketing Veteran Will Further Support Rapid Global Expansion


10/11/07 - Alliance Data’s Epsilon International Signs Agreement With Ebay Joint Venture Eachnet To Provide Email Marketing Services In China

Shanghai-based Online Auctioneer Selects Epsilon’s Email Marketing Platform and Professional Services International Team to Power Complex Customer Communication Program


07/10/07 - Epsilon International Publishes Recommendations To Help Marketers Comply With Hong Kong's New Email Regulations

Insight Brief Addresses New Requirements, Penalties, and Best Practices to Guide Email Marketers' Efforts to Follow Unsolicited Electronic Messages Ordinance and Regulation


04/23/07 - Epsilon Study: Email Marketing Works


01/11/07 - Alliance Data Systems Swoops on Abacus