White Papers & Guides

Epsilon regularly conducts research, trend summary reports, whitepapers, and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.



Research


July 29, 2009

Epsilon’s Holiday Trend Report: ‘Tis the Season for Marketing Planning
Early season purchases larger than late season; heaviest volume and peak revenue on Tuesday and Friday
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06/04/09 - Epsilon Study Reveals Global Consumer Email Trends: Timeliness, Conversion and Segmentation Drive Response

02/05/09 – Target: New Movers™ Study: How Housing Trends Impact Retail Sales

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Insight Briefs


06/01/07
Hong Kong’s Unsolicited Electronic Messages Ordinance and Regulation
In June 2007 Hong Kong lawmakers introduced new email legislation to help curb spam. The Unsolicited Electronic Messages Ordinance and Regulation is in many ways similar to the U.S.’ CAN-SPAM Act, but contains several important distinctions. Epsilon offers this Insight Brief to help ensure that affected communications remain effective.
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Featured Articles

08/10/09 – How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
by Michael Bush,
Advertising Age

07/13/09 – What Do Hiring Managers Seek in Candidates When Looking to Fill a CRM Position?
by Chris Hanson
Senior Director, HR and Recruiting, Epsilon

07/09/09 – Deliver Interview with Epsilon Targeting’s Warren Story: How to Outlast the Recession
by Pamela Oldham
Co-author of “Marketer’s Survival Manual”

06/01/09 – Marketing Financial Services in Tough Times
by Dominic Powers
SVP, Asia Pacific, Epsilon International

06/01/2009 – Email Still Preferred As Social Networks Rise
by Heather Murphy,
DIRECT


White Papers


The Long and Short of It: Perfecting the Art of Email Subject Line

Economic Downturns: A Time of Uncertainty, A Window of Opportunity

An Inside Look at Email Marketing for the Retail Industry

Marketing in a Recession

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Best Practices Guides

Asia Pacific Email Deliverability Guide
Creative Tips & Tricks
5 E-mail Messaging Best Practices








03/01/06

China’s Regulations On Internet
Email Services
On March 30, 2006, complicated new regulations governing commercial email went into effect in the People’s Republic of China. In this Insight Brief, we will offer an analysis of this regulations in China, and our exclusive recommendations for compliance.
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06/01/2009 – Simplest Rule Of Email Marketing
by Cynthia Richmond,
VP ANZ, Epsilon International

05/15/2009 – 4 Ways to Promote Your Email Marketing Program In-House
by Lauren Skena
Account Director, Epsilon

03/01/09 – Email Marketing Becomes More Customer Oriented
by Kevin Mabley
SVP Strategic Services, Epsilon

02/10/2009 – How to Get ISPs to Trust Your Emails
by Tony Cheung
VP China, Epsilon International