White Papers & Guides
Epsilon regularly conducts research, trend summary reports, whitepapers, and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.



Research


September 15, 2009
Epsilon Targeting’s Annual Multichannel Trend Report Uncovers Marketing Opportunities
Online Sales Grow Steadily; Multichannel Buyers More Active and Higher Spend per Household
    Download Report   

06/04/09 - Epsilon Study Reveals Global Consumer Email Trends: Timeliness, Conversion and Segmentation Drive Response

02/05/09 – Target: New Movers™ Study: How Housing Trends Impact Retail Sales

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White Papers


Real-Time Messaging: Customer Engagement 101

Email Gallery Look Book, Fall 2009

Economic Downturns: A Time of Uncertainty, A Window of Opportunity

The Long and Short of It: Perfecting the Art of Email Subject Line

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Best Practices Guides

Deliverability and Blacklist Asia Pacific
  Guidelines 2009

Creative Tips & Tricks

5 E-mail Messaging Best Practices

Insight Briefs


06/01/07
Hong Kong’s Unsolicited Electronic Messages Ordinance and Regulation
In June 2007 Hong Kong lawmakers introduced new email legislation to help curb spam. The Unsolicited Electronic Messages Ordinance and Regulation is in many ways similar to the U.S.’ CAN-SPAM Act, but contains several important distinctions. Epsilon offers this Insight Brief to help ensure that affected communications remain effective.
 Download Now!


 


03/01/06
China’s Regulations On Internet
Email Services
On March 30, 2006, complicated new regulations governing commercial email went into effect in the People’s Republic of China. In this Insight Brief, we will offer an analysis of this regulations in China, and our exclusive recommendations for compliance.
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Featured Articles

08/10/09 – How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
by Michael Bush,
Advertising Age

07/13/09 – What Do Hiring Managers Seek in Candidates When Looking to Fill a CRM Position?
by Chris Hanson
Senior Director, HR and Recruiting, Epsilon

07/09/09 – Deliver Interview with Epsilon Targeting’s Warren Story: How to Outlast the Recession
by Pamela Oldham
Co-author of “Marketer’s Survival Manual”

06/01/09 – Marketing Financial Services in Tough Times
by Dominic Powers
SVP, Asia Pacific, Epsilon International

06/01/2009 – Email Still Preferred As Social Networks Rise
by Heather Murphy,
DIRECT


 

06/01/2009 – Simplest Rule Of Email Marketing
by Cynthia Richmond,
VP ANZ, Epsilon International

05/15/2009 – 4 Ways to Promote Your Email Marketing Program In-House
by Lauren Skena
Account Director, Epsilon

03/01/09 – Email Marketing Becomes More Customer Oriented
by Kevin Mabley
SVP Strategic Services, Epsilon

02/10/2009 – How to Get ISPs to Trust Your Emails
by Tony Cheung
VP China, Epsilon International