White Papers & Guides
Epsilon regularly conducts research, trend summary reports, whitepapers, and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.



Research


August 17, 2010
Epsilon Study Opens Up Lines of Communication between Marketers and Consumers
Trend Towards Customization of Services Matched to Consumer Needs
    Download Report   

07/21/2010 – Epsilon Study Reveals Consumer Engagement Opportunities for Credit Card Marketers

07/08/2010 – New Mover Study from Epsilon Targeting Reveals Billions of Dollars in Spending Opportunities

06/08/2010 – Q1 2010 North America Email Trend Results: Open Rates Remain Strong

 View All Research


White Papers

Email Gallery Look Book, Spring 2010

Real-Time Messaging: Customer Engagement 101

Email Gallery Look Book, Fall 2009

Economic Downturns: A Time of Uncertainty, A Window of Opportunity

The Long and Short of It: Perfecting the Art of Email Subject Line

 View All White Papers


Best Practices Guides

Deliverability and Blacklist Asia Pacific
  Guidelines 2009

Creative Tips & Tricks

5 E-mail Messaging Best Practices

Insight Briefs


06/01/07
Hong Kong’s Unsolicited Electronic Messages Ordinance and Regulation
In June 2007 Hong Kong lawmakers introduced new email legislation to help curb spam. The Unsolicited Electronic Messages Ordinance and Regulation is in many ways similar to the U.S.’ CAN-SPAM Act, but contains several important distinctions. Epsilon offers this Insight Brief to help ensure that affected communications remain effective.
 Download Now!





03/01/06
China’s Regulations On Internet
Email Services
On March 30, 2006, complicated new regulations governing commercial email went into effect in the People’s Republic of China. In this Insight Brief, we will offer an analysis of this regulations in China, and our exclusive recommendations for compliance.
 Download Now!


Featured Articles

08/05/10 – Social media is important but email is still number one
by Michael Kustreba
VP, Australia and New Zealand, Epsilon International

07/09/10 – Last Call For CRM 101
by Dominic Powers
SVP, Asia Pacific, Epsilon International

06/28/10 – Drive Loyalty With Email Data
by Michael Kustreba
VP, Australia and New Zealand, Epsilon International

04/12/10 – Pocket Size Tips For Mobile Creative
by Cavan Downes
VP, Operations and Development, Epsilon International

11/20/09 – Put a Price on Your Data
by Adrian Hoon
VP, Asia, Epsilon International

10/08/09 – How Epsilon Quietly but Successfully Rose Above the Direct-Marketing Competition
by Michael Bush
Advertising Age

07/13/09 – What Do Hiring Managers Seek in Candidates When Looking to Fill a CRM Position?
by Chris Hanson
Senior Director, HR and Recruiting, Epsilon





07/09/09 – Deliver Interview with Epsilon Targeting’s Warren Story: How to Outlast the Recession
by Pamela Oldham
Co-author of “Marketer’s Survival Manual”

06/01/09 – Marketing Financial Services in Tough Times
by Dominic Powers
SVP, Asia Pacific, Epsilon International

06/01/09 – Email Still Preferred As Social Networks Rise
by Heather Murphy
DIRECT Magazine

06/01/09 – Simplest Rule Of Email Marketing
by Cynthia Richmond
VP ANZ, Epsilon International

05/15/09 – 4 Ways to Promote Your Email Marketing Program In-House
by Lauren Skena
Account Director, Epsilon

03/01/09 – Email Marketing Becomes More Customer Oriented
by Kevin Mabley
SVP, Strategic Services, Epsilon

02/10/09 – How to Get ISPs to Trust Your Emails
by Tony Cheung
VP, China, Epsilon International