Resource Centre

Epsilon regularly conducts research, trend summary reports, whitepapers, and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.


White Papers & Research


02/11/2010 – Epsilon U.S. Q4 2009 Email Trend and Benchmark

12/11/2009 – Real-Time Messaging: Customer Engagement 101

12/10/2009 – Epsilon U.S. Q3 2009 Email Trend and Benchmark

11/23/09 – Email Gallery Look Book, Fall 2009

10/06/2009 – Epsilon U.S. Q2 2009 Email Trend and Benchmark

09/15/2009 - Epsilon Targeting's Annual Multichannel Trend Report

07/29/09 – Epsilon’s Holiday Trend Report

07/08/09 – Q1 2009 U.S. Email Trend Results: Performance Remains Stable


06/04/09 – Epsilon Study Reveals Global Consumer Email Trends


04/07/09 - Epsilon U.S. Q4 2008 Email Trends and Benchmark







03/18/2009 – Economic Downturns: A Time of Uncertainty, A Window of Opportunity

03/05/09 - An Inside Look at Email Marketing for the Consumer Packaged Goods Industry

03/03/09 - An Inside Look at Email Marketing for the Pharmaceutical Industry

02/23/09 - An Inside Look at Email Marketing for the Retail Industry


02/19/09 - Measuring the Value of Email Marketing for the Financial Services Industry


02/17/09 - Measuring the Value of Email Marketing for the Travel Industry


02/12/09 – Email’s Branding Study - Beyond the Click: The Indirect Value of Email


01/29/09 – CMO Survey: Inside The Mind Of The American CMO

01/08/09 – Art of Subject Line



   Insight Briefs

 

   Email Institute

06/01/07
Hong Kong’s Unsolicited Electronic Messages Ordinance and Regulation
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03/01/06

China’s Regulations On Internet Email Services
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Email Institute is email marketing's number one best practices destination. Email Institute offers everything from topical articles, expert blogs, to premium webinars and pivotal research.

Get the edge you need for your business's marketing programs. There's always a new trend to watch for, a new technology to explore or a more effective way of keeping up with the competition.
 Explore Email Institute




  Email Benchmarks
  and Deliverability

 



  Best Practices
  Guides

02/11/10 - Epsilon Q4 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year
Epsilon Inbox Deliverability 12% Higher than Industry Average
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12/10/09 - Epsilon Q3 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year
Epsilon Deliverability Higher than Industry Average
 Read More

 

15 Creative Tips & Tricks
For Email The message is the medium. In an era of message bombardment, email offers marketers the opportunity to develop highly targeted, customized email communications that get noticed, opened and responded to. Get the latest messaging optimization best practices, tips and tricks from Epsilon International's award-winning creative experts.

    Download Guide