Resource Centre

Epsilon regularly conducts research, trend summary reports, whitepapers, and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.


White Papers & Research


03/05/09 - An Inside Look at Email Marketing for the Consumer Packaged Goods Industry


03/03/09 - An Inside Look at Email Marketing for the Pharmaceutical Industry


02/23/09 - An Inside Look at Email Marketing for the Retail Industry

02/19/09 - Measuring the Value of Email Marketing for the Financial Services Industry


02/17/09 - Measuring the Value of Email Marketing for the Travel Industry








02/12/09 – Email’s Branding Study - Beyond the Click: The Indirect Value of Email


01/29/09 – CMO Survey: Inside The Mind Of The American CMO

01/08/09 – Art of Subject Line

09/08/2008 - CMO Survey - Shift in Blue Chip Marketing Spend


06/01/2008 - Marketing in a Recession Whitepaper


06/18/08 - Asia Pacific Consumer Email Survey 2008



   Insight Briefs

 

 

06/01/07
Hong Kong’s Unsolicited Electronic Messages Ordinance and Regulation
In June 2007 Hong Kong lawmakers introduced new email legislation to help curb spam. The Unsolicited Electronic Messages Ordinance and Regulation is in many ways similar to the U.S.’ CAN-SPAM Act, but contains several important distinctions. Epsilon offers this Insight Brief to help ensure that affected communications remain effective.
 Download Now!

 

03/01/06
China’s Regulations On Internet Email Services
On March 30, 2006, complicated new regulations governing commercial email went into effect in the People’s Republic of China. In this Insight Brief, we will offer an analysis of this regulations in China, and our exclusive recommendations for compliance.
 Download Now!






  Email Benchmarks
  and Deliverability

 



  Best Practices
  Guides

10/06/09 - Epsilon Q2 2009 U.S. Email Trend Results: Open Rates and Average Volume Per Client Increase
Industry Performance Remains Strong
 Read More


07/08/09 - Epsilon Q1 2009 U.S. Email Trend Results: Performance Remains Stable
Open Rates Up 11.2% from Same Time Last Year
 Read More

 

15 Creative Tips & Tricks
For Email The message is the medium. In an era of message bombardment, email offers marketers the opportunity to develop highly targeted, customized email communications that get noticed, opened and responded to. Get the latest messaging optimization best practices, tips and tricks from Epsilon International's award-winning creative experts.

    Download Guide