It should go without saying that the Internet has revolutionised travel, whether it is for business or pleasure – with the ability to search and compare special offers and deals across carriers and agents throughout the globe, the consumer is truly in control of what they pay and when. And with yields constantly under pressure, as a travel marketer it is now more important than ever to deliver the right message to the right person at the right time to drive loyalty, cost efficiency and ROI.
Easier said than done we hear you cry, as your customers have travel preferences as broad as they are deep.. But at Epsilon we have been empowering the world’s leading travel and hospitality brands to do that for 40 years on a global scale. Simply put, we understand what makes the travel industry tick.
At Epsilon we thrive on the challenges that time-to-market pressure and inventory management bring; we work with clients to not only provide strategy and actionable analysis that drive customer engagement and yield, but also a scalable technology and infrastructure to deliver targeted just-in-time offers for consumers.
Personalised Offers Through Advanced Segmentation
Getting the right offers in front of the right consumers at the right time requires a mixture of sophisticated segmentation, modeling and profiling based on both explicit and implicit consumer behavioral data – our strategic consultants and database analysts eat, breathe and sleep this stuff. Combine this with our market-leading technology platforms and we turn your data into personalised and targeted consumer friendly messages that get your offers noticed and increase response rates for your campaigns. How do we know it increases response and conversion rates? Well we can integrate our advanced tracking technology right into your e-commerce platform, allowing you to track and measure down to the individual transaction, deepening your understanding of your customers so you can better serve them as your relationships grow.
Did we tell you that we are the largest permission-based email marketer in the world? Sending more than 40 billion emails a year globally, our world-class infrastructure provides unparalleled scalability to deploy millions of message in minutes, whether it is a triggered real time transactional message or a communication that is part of your customer lifecycle programme. And with a global team dedicated to ISP relations we have the ability to deliver on our promises.
Customer Loyalty
We are also one of the world’s largest providers of loyalty solutions. We design and manage loyalty programmes for many leading brands. Customer loyalty programmes boost sales and extend the customer lifecycle. Epsilon can help you set up and run the simplest or most complex of loyalty programmes. How complex? Oh, about 200 million customer communications on a daily basis.
For more than 40 years, we have helped leading brands both market and manage their customer loyalty programmes. We have loyalty solutions that employ robust member database management, currency management, and campaign design, reporting, and analytics.
Call us now to find out how our solutions can optimise the performance of your communications and grow your customer relationship.
