A/B Split Testing

Testing is one of the biggest things you can do to improve the performance of your email program. Given the fact that email is an easily measureable and configurable medium, marketers should make testing a regular part of their processes. A/B splits are among the easiest and most widely used tests in email marketing and provide a good starting point.

Epsilon’s Email & Digital Solutions team can help ensure effective test design and execution by:

• Recommending appropriate testing methodologies and offering guidance through execution to ensure valid results
• Offering a selection of sample sizes to help ensure statistically significant results
• Identifying elements that need testing and the appropriate measures of success
• Evaluating test results and selecting winning test attributes
• Launching winning test attributes
• Maintaining a test log to monitor historical performance