Abandoned Cart Analysis

Shopping cart abandonment is a major obstacle for online merchants. With increasing frequency of uncompleted online transactions, recapturing lost marketing opportunities is more important than ever. Rather than mulling over the potential reasons for the missed sales, smart marketers are focusing on ways to draw customers back and close the sale.

And Epsilon's Email & Digital Solutions team can help. With our Abandoned Cart Analysis, Epsilon is the one of the few ESPs to offer Web site integration with key Web analytic tools such as Omniture and Coremetrics, as well as offer cross-client testing and timing in the email lever. We can also overlay timing and cross-product upsells analytics to further increase the probability of purchase.

For every 100 unique Web site visitors, generally two to five will make a purchase. The rest abandon the site. If you convince only one of the 95 to 98 remaining qualified prospects to purchase an item, the number of purchases on your Web site will grow 20% to 50%.

Epsilon's abandoned shopping cart solutions is just one way to help marketers craft highly targeted and personalized messages. Our Abandoned Shopping Cart Email programs target 97.6% of e-commerce Web site shoppers who don't make a purchase. Epsilon can also set up triggered messages that use a "set it and forget it" mentality.

Epsilon Email & Digital Solutions team can help you:

• Contact customers after abandonment
• Craft a friendly, transactional tone in your messages with a secondary emphasis on branding
• Replicate a cart within the email and encourage shoppers to return
• Leverage Web analytics to determine why consumers abandon carts and incorporate abandoned prevention workflow into website