Adrian Hoon

Vice President of Sales, Asia Pacific

Based in Singapore, Adrian Hoon is responsible for business development in the Asia Pacific region. He and his teams from multiple territories in Australia, Asia and China, formulate tailored strategies and marketing solutions that drive marketing ROI and efficiency for organisations of various industries.

Since joining Epsilon in 2007 as vice president of Asia region, Adrian has solidly built up the business operations in the region, covering Southeast Asia, Hong Kong, Taiwan, South Korea, Japan and India. He plays an instrumental role in Epsilon's expansion of presence in strategic markets such as India and Japan.

Adrian has more than 20 years of publishing and marketing experience in Asia. He held senior management roles at Xperian Asia and Optimize Asia. In both organisations, as Managing Director, Adrian succeeded to lead his teams in providing innovative and customised integrated marketing services to enterprise clients such as CISCO, IBM, Intel and Siemens throughout Asia Pacific. In addition, he also spent nine years with CMP Business Media, as General Manager of Custom Solutions Group, where he developed customised lead generation programs and integrated marketing solutions for high-tech marketers throughout Asia Pacific.