Automation
Automation is critical for triggered messaging opportunities. Events are sporadic, and often you have no lead time to develop a campaign. Automation requires two components: data integration between relevant operational data sources that contain trigger data and a content bank for automatic message composition.
Epsilon supports a variety of campaign needs including: one-time, recurring, event-triggered, sequenced and dynamic lifecycle communications from a single interface. Clients can take advantage of trigger-based emails, all which are automated using our platform. They include:
- Re-deploy to non-openers/clickers with a new subject line(increases response by up to 20%)
- Welcome message stream
- Customer trigger based on source of acquisition
- Abandoned shopping cart emails
- Abandoned Web site browse
- Complementary products (upsell)
- New products available in previously purchased categories
- Anniversary/birthday
- Bridal registry – items left on the list
- Coupon/thank you days after purchase
- Availability of products on "wish list"
- Gift card reminder/suggestions
- Out of stock/in stock reminder
- Monthly account update (for credit card holders)
- Trigger-based on inactivity for a period of time