Financial Services

Across the Asia Pacific region, whether in developed markets like Japan or Hong Kong, or the developing regions of China and India, the competition in the financial services industry for share of wallet is increasing daily. The ability to market throughout the customer lifecycle in a well planned, targeted and agile multi-channel marketing framework is key to driving cost efficiencies and overall return on investment.

From credit card applications to brokerage, insurance and wealth management services, Epsilon understands the marketing challenges of the financial industry. Our clients include some of the world's leading financial institutions – household names you'd know in an instant. Our experienced analysts and strategists can help your financial institution, too. We plan effective, data-based campaigns that contain costs, increase operational efficiencies, and conserve your marketing dollars.

Whether the economy is soaring or dipping low on the horizon, Epsilon helps your business thrive. With 40 years of experience, we've seen up times and down. And we've helped financial firms of all kinds weather the storms – and thrive – with strategic marketing that brings organic revenue growth in every economic climate.

Epsilon Does It All

Epsilon is the one-stop marketing company that provides all the services you need, from start to finish. Our teams of experts do all this and more:

Data analysis and modeling to help you better understand your customer segments so you can better target your prospects.

Design dynamic creative that will get your brand noticed and your offers welcomed.

Deploy millions of email messages in a day enabling you to get your campaigns to market quickly and effectively.

Build attractive web pages that make prospects eager to learn more about your products and services

Create auto-response systems that take instantaneous action to acknowledge transactions or capture customer data and sign them up for your services.

Provide every prospect with personalised messaging that gets your offers noticed – and that increases response rates for your campaigns.

According to our latest Branding Survey, regular email communications from financial services providers can not only stimulate positive customer engagement but also drive cross-sell and up-sell opportunities.

So, what's not to like?