Publishing & Media

"Epsilon's excellent support and service allow us to implement the concept of content customization down to the level of individual users. Their strong ISP relations around the world help us achieve a higher than industry average delivery rate. This is one of the many reasons why we value our partnership with Epsilon," Francis Chan, E-Commerce Manager, Hong Kong Trade Development Council.

For publishers, whether B2B or B2C, the key to success is timely delivery of relevant and high quality content that engages your subscribers on regular basis. With engaged readers whose preferences and habits you track and understand, you are perfectly placed to position your readership at a premium level to potential advertisers. At Epsilon we empower the world's leading publishers, to deliver breaking news and dynamic personalized content as and when the consumer desires. And did you know we can do that around the globe? Epsilon's global footprint ensures we can help you deliver your message no matter what language your customer speaks - be it Chinese, Japanese, Korean or a host of others.

Our robust email delivery platform gives you operational efficiency through complete automation and integration with your content management systems, as well as the reliability and scalability (ranked top by Forrester) to build and send millions of dynamically generated truly personalized emails. And that is not all. You can track in real time how your readers are interacting with your newsletters allowing you to analyze which news or editorial is driving engagement so you can better shape your content.

At Epsilon we pride ourselves on our ability to deliver actionable analysis and recommendations from campaign results that drive efficiency and revenue. Our global team of Strategic Analysts equipped with over 400 years of combined interactive and direct marketing campaign analysis experience, empowers our clients to drive performance and return on investment across marketing channels – from email subject line testing and optimization to true multivariate content analysis, Epsilon delivers.