Deliverability
Email marketers face many challenges. One common obstacle is that many emails are blocked before they reach their intended recipient. The reality? One out of every five marketing messages never makes it to the inbox. But Epsilon can help.
Epsilon offers best-in-class deliverability. We consistently see clients receive 10 points higher than average email delivery in the inbox.
Using our best-in-class capabilities, Epsilon's Email & Digital Solutions team can improve your program's overall deliverability, driving other email performance indicators. Our services include:
- Superior email deliverability that exceeds industry averages by as much as 16%
- A dedicated ISP relations and deliverability staff to represent clients
- Deliverability rates that average 10 points higher than emails in an inbox
- Unparalleled thought leadership on deliverability, combining pioneers from ESP and ISP deliverability teams
- Integration with industry-leading deliverability monitoring tools, including Return Path
- Deliverability audits
- Abuse and opt-out modeling
- Design best practices
- Technology solutions crafted to optimize marketing and long-term deliverability health
As the world's largest permission-based email marketing solution, we know what it takes to ensure your emails reach customers' inboxes and give subscribers the opportunity to open, click and transact. Our deliverability experts work with global brands that use a multi-channel, fully-integrated marketing technology infrastructure. We have unprecedented success making high delivery rates a reality in this complex marketing environment.
Our dedicated global Email Delivery and ISP Relations Team can actively monitor deliverability reports to detect and remediate message blocking and absorption no matter where you are located. With 15 deliverability experts spread across four continents, we offer regional deliverability expertise with people on the ground to leverage existing relationships with international ISPs. For example, if an ESP's deliverability team is based in the U.S., chances are they won't have the relationships, experience, or know-how to mitigate global deliverability challenges.
Epsilon is in contact with more than 100 major ISPs globally. Our deliverability team monitors ISPs on a daily basis to keep email policy guidelines and best practices current. We also offer around-the-clock helpdesk monitoring and automated paging when blocking occurs. We can track:
- Blacklists
- Anti-spam filtering technologies
- Feedback loops
- Existing and emerging authentication protocols and reputation metrics
- Spam-trap patterns
- Triggers such as hygiene/bounce/volume rates.
Our partnership with Return Path lets you access Mailbox Monitor, an advanced solution to track email deliverability through all major ISPs through a robust seed list and proactive alerts that identify blocking and filtering issues. With each campaign, Epsilon receives an ISP delivery status report confirming how much of the campaign arrived, when it arrived, and its folder destination. Using Return Path's Sender Score results, a delivery dashboard offers a quick analysis of deliverability by campaign and date, and compares results to other companies.
With our superb platform, bounce handling capabilities, complaint processing service and solid client relationships, Epsilon is your source for deliverability expertise.