Deliverability Analysis

With the volume of unsolicited email messages on the rise, Internet Service Providers and mail administrators have become more vigilant in their attempt to block unwanted messages from consumer inboxes. The down side is the most effective blocking and filtering techniques often incorrectly identify permission-based communications as spam. This ultimately impacts email marketing performance, driving down returns on the email channel.

Epsilon's Email & Digital Solutions team can help by conducting an Email Deliverability Analysis. The four-phased assessment reviews key aspects of your email practices and delivery performance to develop a clear course of action for improvement. Following the analysis, Epsilon offers recommendations on how to tactically mail to these segments to mitigate the current blocking impacts.

• Phase 1: Analyze current data collection and welcoming practices to ensure subscriber expectations are set appropriately.
• Phase 2: Audit current engagement levels to assess the effectiveness of marketing efforts and the potential impacts on long-term deliverability health.
• Phase 3: Review the composition of your file to build profiles that segment customers based on their likelihood to respond, unsubscribe and complain.
• Phase 4: Following the analysis, Epsilon offers recommendations on how to tactically mail to these segments to mitigate the current blocking impacts.