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07/13/09 – What Do Hiring Managers Seek in Candidates When Looking to Fill a CRM Position?


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07/13/2009

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After speaking with 10 managers at Epsilon to see what skills and attributes are required for CRM positions, I uncovered the following characteristics:

First, candidates should understand business challenges facing direct marketers. They must demonstrate knowledge of client pain points and illustrate ways they can help remedy these issues. A dual perspective is a valued commodity; managers preferred candidates who have worked on both the client and agency sides.