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5 E-mail Messaging Best Practices

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E-mail marketers have made great advances in the sophistication and targeting of their campaigns. But as programs become increasingly personalized, new challenges arise. Customers, for example, receive more messages from more parts of a marketer’s organization, and oftentimes those targeted messages are sent in bulk or when customers may not be paying close attention. As a result, brands get diluted, messages get filtered or go unread, and the full benefits of message targeting go unrealized.

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5 E-mail Messaging Best Practices