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CHINA – PLEDGING ALLEGIANCE TO BRANDS

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2011 COLLOQUY CROSS-CULTURAL LOYALTY STUDY

November 30, 2011 — Epsilon’s aim is to provide valuable perspectives on how brands and businesses can strengthen relationships with consumers worldwide. In partnership with LoyaltyOne, we engaged COLLOQUY to study six major markets to establish the state of consumer expectations and loyalty in China, India, Brazil, Australia, the US and Canada.

With this research we wanted to identify the drivers of brand preference and sensitivities around loyalty and preferred channels of communication. Do Chinese consumers view the world like their Indian counterparts or are there significant differences between emerging markets? Do marketers have to adopt completely different approaches with emerging and developed economies? Do trends in emerging economies hold lessons for marketers elsewhere? We hope you find the conclusions and recommendations for China in this report useful.

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CHINA – PLEDGING ALLEGIANCE TO BRANDS

2011 COLLOQUY CROSS-CULTURAL LOYALTY STUDY