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Deliver Interview with Epsilon Targeting’s Warren Story: How to Outlast the Recession

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07/09/2009

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A co-author of the “Marketer’s Survival Manual” talks about turning an economic bust into a boon. By Pamela Oldham

To survive the “Great Recession” of the past year and a half — and to out-perform competitors in the economic recovery to come — brands today have to better understand their audiences, says Warren Storey, of marketing services firm ICOM, a division of Epsilon Targeting.

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Deliver Interview with Epsilon Targeting’s Warren Story: How to Outlast the Recession