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FROM LOVE TO LOYALTY: ENGAGING INDIA’S CONSUMERS FOR LONG-TERM, PROFITABLE RELATIONSHIPS

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2011 COLLOQUY Cross-Cultural Loyalty Study

November 30, 2011 — Epsilon’s aim is to provide valuable perspectives on how brands and businesses can strengthen relationships with consumers worldwide. In partnership with COLLOQUY and LoyaltyOne, we conducted a research to study six major markets to establish the state of consumer expectations and loyalty in India, China, and Brazil, as well as Australia, the US and Canada.

With this research we wanted to identify the drivers of brand preference and sensitivities around loyalty, privacy and trust in these markets. Are there marked differences between the developing and the developed world? Can broad comparisons be made across emerging economies? We hope you find the conclusions and recommendations in this report useful.

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FROM LOVE TO LOYALTY: ENGAGING INDIA’S CONSUMERS FOR LONG-TERM, PROFITABLE RELATIONSHIPS

2011 COLLOQUY Cross-Cultural Loyalty Study