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REGAINING TRUST AND FAITH AMONG AUSTRALIAN CONSUMERS

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2011 COLLOQUY Cross-Cultural Loyalty Study

November 30, 2011 — Epsilon’s aim is to provide valuable perspectives on how brands and businesses can strengthen relationships with consumers worldwide. In partnership with LoyaltyOne, we engaged COLLOQUY to study six major markets to establish the state of consumer expectations and loyalty in Australia, the US, Canada, India, China and Brazil.

With this research we wanted to identify the drivers of brand preference and sensitivities around loyalty and preferred channels of communication. Are there marked differences between Australia and the developing and developed worlds? Do trends in emerging economies hold lessons for marketers in developed economies? Are there significant differences between mature markets? We hope you find the conclusions and recommendations for Australia in this report useful.

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REGAINING TRUST AND FAITH AMONG AUSTRALIAN CONSUMERS

2011 COLLOQUY Cross-Cultural Loyalty Study