Target New Movers™ Study: How Housing Trends Impact Retail Sales
Please Fill Out the Form on the Left to Download
February 5, 2009 —Overview
Moving to a new home – whether for work, family or simply more space – is one of the great catalysts of consumer spending. In good economic times and bad, the average new resident spends approximately $7,3001 on everything from window treatments to take-out meals in the three months following a move. While this category of consumers represents a rare bright spot of opportunity for retailers, there is a catch: fewer people are moving and even fewer are buying houses.