Email Program Audits
The Email Marketing Improvement Audit from Epsilon's Email & Digital Solutions team analyzes and evaluates your email marketing practices to help develop a clear course of action for improvement. The audit looks at the primary drivers of email marketing performance, program performance. It then provides recommendations on how to improve key measures.
The Epsilon team will compile the following deliverables focused on improving your email program performance:
Email Trends
- Email trends and competitive insights presentation
- Review of plan/strategy for email program providing recommendations/feedback
- Highlights from consumer email and touch-point surveys
Content and Creative Strategy Best Practices
- Primary and secondary messaging objective identification
- Detailed analysis of current email creative and newsletter formatEmail creative optimization & HTML coding recommendations
- Email layout best practices
Email Best Practices
- Detailed deliverability analysis by domain
- Email best practices related to email marketing goals – content, personalization, sequencing etc.
- From line, subject line and testing approach recommendations
- Detailed campaign analysis - what worked, what didn't, your performance versus industry peers
- Recommendations for next steps regarding your email marketing efforts
Creative Best Practices
- Detailed analysis of current email creative and newsletter format
- Email creative optimization recommendations
- HTML coding recommendations
- Email layout best practices
Email Strategy
- Recommendations for email frequency and sequencing
- Email channel optimization techniques
- Strategies to use email to support direct mail and other offline channels
- Using testing to drive better email results
- Optimizing email file growth