Landing Pages and Micro Sites

Effective email marketing extends beyond open and click behavior. Landing pages and microsites—which are Web pages users visit after clicking on an email link—play a vital role in conversion. Adhering to landing page best practices helps ensure the effectiveness of your email or overall marketing campaign beyond the click. We typically assess a client's program against general or industry best practices.

Epsilon's Email & Digital Solutions team develop landing pages and microsites that complement your email creative and direct readers down a path toward conversion. Other featured services include:

• General best practice guidance
• A/B split testing recommendations
• Multivariate testing