Mobile Media

Mobile media is one of the fastest-growing marketing channels today. Many marketers often equate the channel to text (SMS) messaging, but it encompasses far more. Beyond SMS, companies can engage clients via voice, mobile browser and proprietary handset applications (i.e. iPhone app).

While still in its infancy, marketers are becoming hard pressed to ignore the tactic. Epsilon understands the need to communicate with and engage customers through this emerging platform to stay relevant. Epsilon's experienced team of analysts can help marketers address how and in what context mobile marketing might fit into their overall consumer experience and marketing mix.

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Leveraging partnerships with Air2Web, a mobile messaging provider, and Netsize, a global business and entertainment solutions provider, Epsilon brings together the most comprehensive and innovative suite of marketing services. Epsilon's mobile programs cover all major markets, including North America, APAC, EMEA and Central America.

Using best-in-class insight, Epsilon's team of experts can help you define you mobile media goals and determine your mobile opt-in strategy based on:

Reach – Learn what customers you need to reach on the mobile channel and how quickly you should adopt new mobile services.

Offering – Understand what information services and products should be delivered across mobile and how to prioritize them.

Value Chain – Determine the best distribution methods for applications.

Commitment – Plan your investment and the longevity of your time in the mobile space. (change graphic order to start with identify overall business objectives)

Mobile Objective Identification and Benefits:

Epsilon can help you achieve your mobile marketing goals and help you build a robust mobile opt-in strategy. With Epsilon's guidance, you can reap the following benefits:

  • Receive high response rates from customers that opt to receive brand information
  • Send timely and relevant communication about offers or new products
  • Drive customers to store, straight to the purchase of your product
  • Build loyalty
  • Instantly respond to competitive actions in the market
  • Conduct possible customer satisfaction surveys post purchase

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We can also help you devise a host of mobile campaigns, including:

  • Customer care communications: appointment reminders, prescription refill messaging, customer support and order tracking
  • Promotional alerts: sweepstakes, promotional offer and discounts
  • Two-way, real-time messaging: transaction notification, account management and store locators
  • Mobile Couponing: discounts and money-saving offers