Multivariate Testing

Email marketing can be a complex, yet rewarding strategy for marketers. With a variety of factors that influence email performance such as subject lines, contact frequency, offer management, content optimization and creative layout, sometimes determining the winning combination can be a challenge. And often the only answer can be determined by conducting a performance test.

Epsilon's Email and Digital Solutions team's multivariate testing solves this problem. The solution makes testing less resource intensive and more effective. This process lets marketers:

• Test multiple variables simultaneously, without increasing the sample size. This provides an opportunity to test 'non-obvious' factors which may not be easily tested with A/B testing.
• Predict and verify the best performing solution from potentially millions of versions.
• Determine the variables that actually drive performance – revealing how much each factor affects performance.
• Repeat the process to optimize by segments of interest.
• Optimize the 'super' email by click, conversion and conversion type.

Multivariate testing combines the influential options of each factor to create an optimized email or "Super Email"—one that will maximize opens, clicks, and orders. Let Epsilon help you with your testing goals today.