Dominic Powers Expands Role at Epsilon; Named Senior Vice President and Managing Director, International Operations
Epsilon Continues to Focus on Serving a Vast Global Client Base
HONG KONG, China — September 14, 2011 — Epsilon, a leading multichannel marketing services firm, today announced that Senior Vice President, Asia Pacific, Dominic Powers has taken the dual role of Senior Vice President, Asia Pacific and Managing Director, International Operations, overseeing Epsilon's operations in the Europe (EMEA) and Asia Pacific (APAC) regions.
In this new role, Dominic will be leading both regions to continue to expand the breadth and depth of Epsilon's services in support of global and local brands. He will also focus on building these relationships and developing solutions through strategic data analytics, integrating marketing execution across touch points to increase clients' capability in delivering personalised, positive customer experience and growing customer loyalty. Michael Lavoie, Executive Vice President, Client Services, acclaims that Dominic's extensive experience of international marketing strategy and execution positions Epsilon strongly for continued global growth.
"In 10 years, Dominic has held many management roles within our company. Throughout his tenure, he has contributed to our growth and demonstrated his deep understanding of our business. His origins in the UK give him an intimate understanding of Western European culture. Combined with his knowledge of international business and proven APAC business expertise, I am confident he will continue to propel our international business forward," Lavoie said.
Currently based in Hong Kong, Dominic will continue to report to Michael Lavoie, who has managed Epsilon's EMEA operations over the last 12 months while co-managing his global leadership in client services.
"I am excited to have this opportunity to expand Epsilon's catalogue of data-driven direct marketing service offerings in both APAC and EMEA, and bring the two regions closer together, leveraging our global experiences, knowledge and best practices on how to best use data, email, database and integration of channels to increase marketing ROI for companies. Michael has already laid strong foundations for growth in EMEA and I am looking forward to building upon this success in both EMEA and APAC," said Dominic.
A graduate of Modern Chinese from the University of Leeds in the UK and Tianjin Normal University in China, Dominic has lived, studied, and worked in various locations across Asia Pacific since 1995. He is currently a Board Member of the Hong Kong Direct Marketing Association (HKDMA), and the Asia Digital Marketing Association (ADMA). He is also a regular presenter and commentator on data-driven marketing and privacy issues throughout the region.
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