Research
2012
2011 COLLOQUE Cross-Cultural Loyalty Study in Collaboration with Epsilon and LoyaltyOne
2011 COLLOQUE Cross-Cultural Loyalty Study in Collaboration with Epsilon and LoyaltyOne
2011 COLLOQUE Cross-Cultural Loyalty Study in Collaboration with Epsilon and LoyaltyOne
2011
2011 COLLOQUY Cross-Cultural Loyalty Study
2011 COLLOQUY Cross-Cultural Loyalty Study
2011 COLLOQUY Cross-Cultural Loyalty Study
Open Rates Increase from Previous Quarter and Q1 2010; Average Volume Per Client Up Almost 40% Over Previous Year
Learn how consumers in India perceive and interact with marketing communications
Average Volume Per Client Increases Over Previous Year and Quarter; Clients Ramp Up for Efforts Critical Holiday Season
Learn how consumers in Japan perceive and interact with marketing communications
2010
Service and Editorial Messages Outperform Marketing Messages
Price, Location and Reviews Drive Decisions about Where to Stay; Loyalty Programs Effectively Engage Members
Call to action to improve customer experience and leverage multiple channels to engage consumers throughout purchase lifecycle
Six of the Thirteen Industries Measured Saw an Increase in Open Rates from Q2 2009
For Communications Services Marketers Loyalty is Key; Trend Towards Customization of Services Matched to Consumer Needs
Finding The Right Channel Combination: What Drives Channel Choice
Marketers Need to Engage Consumers Earlier in the Season Data, Analytics and Testing are the Keys to Success
Data Collection and Analysis are Key to Customer Experience Marketing
US$1,200 Spent per Household: Ten Findings for Marketers To Capture Limited Window of Opportunity