Research
2012
New Independent Analyst Report on Loyalty Program Service Providers Cites Epsilon as a Leader
Australian Consumers' Attitudes on Relevance and Communication Preferences uncovers what the drivers are to gain consumers' engagement and what the most trusted sources of information are for Australians when making purchase decisions.
Indian Consumers' Attitudes on Relevance and Communication Preferences studies the attitudes, preferences and behaviours related to brand communications among consumers in India. This study seeks to identify underlying differences in cultural approaches to marketing communications in India by comparing and contrasting with the US.
Chinese Consumers' Attitudes on Relevance and Communication Preferences analyses Chinese consumers' preferences and attitudes towards brands communications and relevance, and their choice of information and sources to make their purchase decision.
2011
Epsilon’s aim is to provide valuable perspectives on how brands and businesses can strengthen relationships with consumers worldwide. In partnership with LoyaltyOne, we engaged COLLOQUY to study six major markets to establish the state of consumer expectations and loyalty in Australia, the US, Canada, India, China and Brazil.
With this research we wanted to identify the drivers of brand preference and sensitivities around loyalty and preferred channels of communication. Are there marked differences between Australia and the developing and developed worlds? Do trends in emerging economies hold lessons for marketers in developed economies? Are there significant differences between mature markets? We hope you find the conclusions and recommendations for Australia in this report useful.
Epsilon’s aim is to provide valuable perspectives on how brands and businesses can
strengthen relationships with consumers worldwide. In partnership with COLLOQUY and
LoyaltyOne, we conducted a research to study six major markets to establish the state of consumer expectations and loyalty in India, China, and Brazil, as well as Australia, the US
and Canada.
With this research we wanted to identify the drivers of brand preference and sensitivities
around loyalty, privacy and trust in these markets. Are there marked differences between
the developing and the developed world? Can broad comparisons be made across emerging
economies? We hope you find the conclusions and recommendations in this report useful.
Epsilon’s aim is to provide valuable perspectives on how brands and businesses can strengthen relationships with consumers worldwide. In partnership with LoyaltyOne, we engaged COLLOQUY to study six major markets to establish the state of consumer expectations and loyalty in China, India, Brazil, Australia, the US and Canada.
With this research we wanted to identify the drivers of brand preference and sensitivities
around loyalty and preferred channels of communication. Do Chinese consumers view the
world like their Indian counterparts or are there significant differences between emerging
markets? Do marketers have to adopt completely different approaches with emerging and
developed economies? Do trends in emerging economies hold lessons for marketers elsewhere? We hope you find the conclusions and recommendations for China in this report
useful.
Open Rates Increase from Previous Quarter and Q1 2010; Average Volume Per Client Up Almost 40% Over Previous Year
Learn how consumers in India perceive and interact with marketing communications
Average Volume Per Client Increases Over Previous Year and Quarter; Clients Ramp Up for Efforts Critical Holiday Season
Learn how consumers in Japan perceive and interact with marketing communications
2010
Service and Editorial Messages Outperform Marketing Messages
Price, Location and Reviews Drive Decisions about Where to Stay; Loyalty Programs Effectively Engage Members
Call to action to improve customer experience and leverage multiple channels to engage consumers throughout purchase lifecycle
Six of the Thirteen Industries Measured Saw an Increase in Open Rates from Q2 2009
For Communications Services Marketers Loyalty is Key; Trend Towards Customization of Services Matched to Consumer Needs
Finding The Right Channel Combination: What Drives Channel Choice
Marketers Need to Engage Consumers Earlier in the Season Data, Analytics and Testing are the Keys to Success
Data Collection and Analysis are Key to Customer Experience Marketing
US$1,200 Spent per Household: Ten Findings for Marketers To Capture Limited Window of Opportunity