White Papers

2011

12/06/11 - Regaining Trust and Faith Among Australian Consumers

Epsilon’s aim is to provide valuable perspectives on how brands and businesses can strengthen relationships with consumers worldwide. In partnership with LoyaltyOne, we engaged COLLOQUY to study six...

05/16/11 - Unsubscribe Email Strategies Report

Study Finds Only 14.7 Percent of Surveyed Marketers Try to Understand Why Customers Are Unsubscribing

05/02/11 - Email Gallery Look Book, Spring 2011

The Spring 2011 Email Gallery Look Book gives marketers top notch advice from Epsilon experts on just what it takes to launch an email with all the right components. That’s not all. New this spring, check out Email Institute’s exclusive break down of a customer experience with a brand across multiple channels. See how P&G used multiple touch points, from circulars to newspaper packaging, to build brand awareness and support their email campaign.

02/09/11 - Abandoned Shopping Cart Email Strategies Report

Examination of Over 100 Retailers Email Programs Reveals That Over Two-Thirds of Retailers Surveyed Do Not Send Abandoned Shopping Cart Remarketing Emails

01/10/11 - Subject Line Tips Part 2: Avoiding 11 Common Pitfalls

Learn how to avoid common pitfalls associated with subject line testing

01/10/11 - Subject Line Tips Part 1: 11 Steps to Subject Line Testing

11 best practice tips on how to perform subject line testing

2010

10/19/10 - Email Gallery Look Book, Fall 2010

Check out the Email Gallery’s latest Look Book. The guide features 26 hand-selected emails representing a cross section of industries, as well as commentary and best practice tips from Epsilon experts.

09/10/10 - 2010 Customer Registration Best Practices Report: Email Institute and Multichannel Merchant Unveil Deep Email Marketing Analysis of the Customer Registration Process

Report Examines 182 Top Retailers’ Email Sign-Up Programs

04/06/10 - Email Gallery Look Book, Spring 2010

Check out our Email Institute Email Gallery - hand-picked email creative that exemplifies outstanding best practices with additional commentary by Epsilon experts. Submit your exemplary emails for consideration and possibly the next edition of the Email Gallery.

2009

12/11/09 - Real-Time Messaging: Customer Engagement 101
11/23/09 - Email Gallery Look Book, Fall 2009
03/18/09 - Economic Downturns: A Time of Uncertainty, A Window of Opportunity
03/05/09 - An Inside Look at Email Marketing for the Consumer Packaged Goods Industry
03/03/09 - An Inside Look at Email Marketing for the Pharmaceutical Industry
02/23/09 - An Inside Look at Email Marketing for the Retail Industry
02/19/09 - Measuring the Value of Email Marketing for the Financial Services Industry
02/17/09 - Measuring the Value of Email Marketing for the Travel Industry
02/12/09 - Email’s Branding Study - Beyond the Click: The Indirect Value of Email
01/29/09 - CMO Survey: Inside The Mind Of The American CMO
01/08/09 - Art of Subject Line

2008

06/01/08 - Marketing in a Recession Whitepaper

2006

10/01/06 - Your Customers Hold The Key to Deliverability (co-published with TRUSTe)
09/01/06 - Demystifying Default Image Suppression
05/01/06 - The Era of Consumer Control