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Retailers constantly search for innovative ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter.
Retailers that want to create stronger bonds with consumers are bringing new technology
and practices into the stores to do it.

Looking for a little creative inspiration? You’ve come to the right place! Take a break and peruse our stunning snapshot of emails that caught our collective eyes. Discover how focusing the right blend of creative, copywriting, subject line writing, and design made these 26 email marketers tops on our list! Walk away with best practices tips to enhance your next email campaign. Once again, the Look Book returns with its popular point‐and‐counterpoint critique. Hear what our experts have to say about the hottest email marketing tactic: horizontal emails.

The Spring 2011 Email Gallery Look Book gives marketers top notch advice from Epsilon experts on just what it takes to launch an email with all the right components. That’s not all. New this spring, check out Email Institute’s exclusive break down of a customer experience with a brand across multiple channels. See how P&G used multiple touch points, from circulars to newspaper packaging, to build brand awareness and support their email campaign.

Learn how to avoid common pitfalls associated with subject line testing

Check out the Email Gallery’s latest Look Book. The guide features 26 hand-selected emails representing a cross section of industries, as well as commentary and best practice tips from Epsilon experts.

Check out our Email Institute Email Gallery - hand-picked email creative that exemplifies outstanding best practices with additional commentary by Epsilon experts. Submit your exemplary emails for consideration and possibly the next edition of the Email Gallery.