Strategy & Analytics

In order to be successful in marketing today, you have to truly understand and anticipate your customer needs and behaviour. Having the right customer data will point you in the right direction, but without insight and expertise, you won't get very far.

You must be able to identify, understand and act upon those moments of opportunity with precision and efficiency. And that's what our Strategic and Analytic Consulting group does best.

Our direct marketing and digital brain trust is made up of over 80 strategic and analytic experts around the globe who know how to translate left-brain data into deep customer insight, powerful predictive tools and unique marketing strategies that drive right-brain solutions.

Simply put, we help you navigate the ever-changing waters of direct and digital marketing from strategy and planning through execution, measurement, and optimisation. Our breadth and depth of experience gives you a strategic advantage in channel marketing, CRM strategies, business and statistical analysis, as well as many specific industries including retail, travel, financial and healthcare.

Our unique delivery framework, Empiric™, maintains our rigorous approach to strategy, planning and execution. And we provide guidance across Epsilon's data, technology and creative services to ensure you get the maximum performance you need to reach, and hopefully surpass, your marketing goals.