Web Analytics Integration

Epsilon and Omniture have collaborated for several years to deliver the best solutions to clients. Clients can benefit from Omniture’s site analytics tool and online marketing management to enhance their email marketing strategies. Omniture SiteCatalyst lets clients understand the most profitable path through its Web site, including where the visitors are dropping off, what’s driving critical success events and how the different segments of visitors interact with the Web site. We integrate this intelligence with our email platforms so you can track a subscriber’s behavior—from clicking on the link to the Web site to viewing various products and making the purchase.

Omniture Genesis integrates Epsilon’s email deployment platforms with Omniture products merging clients’ digital marketing tools into one central location. Omniture Genesis guides clients through an interactive, best-practice “wizard” that automates the integration of Omniture’s SiteCatalyst with the Epsilon products. With Genesis, you can:

• Consolidate measurement and reporting around virtually any success metric
• Identify and target the most meaningful customer segments
• Take the most relevant actions to optimize customer engagement and loyalty

  Omniture SiteCatalyst gives you actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps clients quickly identify the profitable paths through its Web site, determine where visitors are navigating away from the site and identify critical success metrics for online marketing campaigns.

  Our partnership closes the gap between email responses and Web site behavior to deliver the marketing intelligence you need to boost revenue and campaign ROI. In addition, our partnership with Omniture allows seamless integration between Web data and email in a single user interface. This data allows for advanced reporting and analysis across two most critical online channels: Web site and email.