Welcome Programs

Welcome programs offer an ideal opportunity to make a positive connection with your customers and gain their trust. A welcome program is triggered by a specific event, such as account registration, first-time purchase, newsletter subscription, email sign-up and point of sale email capture. Often, it's the first time a customer is engaging with your company, so it's important to make your first impression count.

Epsilon's Email & Digital Solutions team can help. We can walk you through a full scale welcome program process to ensure customers are responding to your offers and messages. We can tailor each program to include a specific tone, message and data capture goals. Epsilon has the expertise to help you set up a welcome program that will keep your customers engaged for the long term.

Epsilon designs welcome programs that:

• Confirm subscription details
• Thank subscribers for opting in
• Reinforce your brand's value proposition
• Offer up-sells or other rich, value add content
• Deliver discounts or other incentives
• Reinforce your company's brand
• Provide contact information
• Remind subscribers about offers and content they might have missed