Winback Programs

Building programs to re-energize customers' whose interest has waned is a necessity for most marketers. It's much more cost effective to retain existing customers than to acquire new ones. Epsilon's Email & Digital Solutions team provides a range of offerings to curtail declines in email engagement before they occur and re-engage dormant customers. We have the expertise to help clients in multiple industries retain valuable customers.

Epsilon can help you with the following:

• Identify lapsed customers and strategies for re-engagement
• Determine inflection points in email engagement and providing pre-emptive tactics that reduce the rate of decline
• Develop churn models that predict customers most likely to attrite for a proactive lapsed prevention program