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Data-Driven Solutions for Direct to Consumer Merchants
Direct marketers today need to expand customer files as wells conserve marketing dollars. Successfully balancing these objectives requires data that performs like never before. Epsilon Targeting sets the standard in high-performing and highly targeted actionable marketing data that delivers superior results and ROI for direct response Solo and Continuity marketers.
Meeting the Challenge
Our customized solutions are engineered to deliver strong ROI, continued growth and customer data optimization. By combining exclusive data sources with strategic analytics, contact management and deployment expertise, we can help you:
- Find your highest-potential prospects, based on seasonality and purchase history
- Manage a profitable continuity or club program by blending response and pay-up likelihood
- Reactivate Expires or Cancels by identifying those most likely to re-purchase
- Reach responsive universes of profitable sweeps prospects
- Score and rank names based on actual transactional RFM variables to increase the performance of third-party lists
- Identify best targets for new cross-selling initiatives
- Develop online marketing tactics based on proven offline methods
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Strategic Solutions for Direct to Consumer Merchants Overview
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High Performing Data
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Insight
We're committed to providing the best thought leadership available today. We're continually developing new resources on issues vital to the industry, including white papers, webcasts and more.
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