Content Management

Epsilon's marketing platforms allow you to leverage templates to standardize creative, save you time, and reduce labor costs. Advanced segmentation rules can be applied to messages, and variable content can be associated with each segment, in order to deploy the most relevant content to a subscriber in a single deployment. The platforms allow the ability to segment rules, creative copy and links, letting you send from addresses, graphics and more.

Rules-based targeting can be applied to messages on several levels including:

Profile attributes – the data we know about subscribers
Behavior reporting – customer interaction with previous emails or other actions
Reference tables – information about products or offers that is stored in the database

With our Comprehensive Quality Control (QC) tools, you can reduce the potential for mistakes by:

  • Checking links
  • Validating addresses, subject lines and "from" fields
  • Spell-check content elements
  • Preview messages
  • "Friendly" test campaigns before deployment

Our email platforms give you the flexibility and functionality to deploy sophisticated, hassle-free email campaigns. We have the ability to integrate into complex, multi-source systems. We can help you store campaign content, images and segments. Our platforms also support a variety of campaign needs including one-time, recurring, event-triggered, sequenced and dynamic lifecycle communications from a single interface. Our Content Transfer Utility (CTU) lets you automate the upload process, allowing content to be pulled from multiple locations and sources.

With Epsilon's comprehensive and flexible email technology platforms, features include:*

  • Easy-to-use graphic user interface (GUI)
  • Sophisticated email list management capabilities
  • Advanced dynamic segmentation capabilities for easy modular campaign assembly
  • Industry-leading integration
  • World-class data center hosting
  • Industry-leading integration and automation capabilities
  • Personalization capabilities
  • An open API with seamless integration into industry leading Web analytics tool
  • A/B Testing at version and in dynamic content cells
  • Advanced dynamic segmentation capabilities for easy modular campaign assembly
  • Powerful quality control features to check links, previews and test emails
  • Drop and drag functionality

*Not all features are available in all products