Data-Driven Analytics Solutions

Discover, define, and understand your most profitable segments. Acquire a clear line of sight to the best prospects. Leverage your data to its full potential. Our best-in-class analytic services help you determine who you should be talking to. What they want. And how they like to be spoken to. Boost your marketing precision, relevance, and performance.


Abacus BuyerPoint™

Map new store locations and increase store traffic with greater effectiveness and efficiency using our sophisticated analysis and definition of buyer behaviors across local trade areas and markets. The Abacus BuyerPoint product set includes:

  • Retail Trade Areas - Define the best ZIP codes to drive traffic to specific stores
  • Site Evaluation - Identify the best locations to plant new stores
  • Local Markets - ZIP code level information that can be rolled up to trade area, MSA or CBSA level. A Local Markets analysis will show spending trends in relevant categories as well as a market's capacity to shop for your products
  • Local Insights - ZIP code level information that indicates the propensity of a market for High Ticket versus Mid or Low Ticket purchasing behavior. A Local Insights analysis will also show which categories of merchandise spending is increasing at the local market level


 

Abacus ChannelView® Multi-channel Measurement

Effective multi-channel strategies require multi-channel visibility and execution. With Abacus ChannelView, the industry's preferred multichannel matchback solution, you get daily access to accurate performance information with dynamic cross-channel intelligence on which direct marketing campaigns are driving customers to purchase across channels.

Abacus ChannelView provides multi-channel merchants access to timely and accurate direct marketing performance results down to the list and segment level. Through Abacus ChannelView, marketers better understand the dynamics among multiple offer channels (direct mail and email advertising, search, affiliate) and multiple response channels (stores, website and call-center). And that in-depth understanding helps marketers maximize their budgets for optimal returns.



Abacus Near-Term Value

Rising costs and intensifying competitive pressures are forcing catalog marketers to reevaluate profit-per-customer metrics and allocate budgets accordingly. Abacus Near-Term Value calculates the net profit associated with each new buyer acquired to statistically determine breakeven rates within an 18-36 month window. You'll also be able to better determine realistic investment for customer acquisition campaigns based on near-term customer spend-potential. An Abacus Near-Term Value solution helps you:

  • Quantifiably determine the most valuable customers to target
  • Optimize circulation to higher value list sources
  • Optimize contact strategies by targeting higher value customers
  • Increase value of the customer file by enabling increased rebuy rates


Abacus Next Best Product

Customers have an affinity to purchase certain products based upon their past buying history. The Abacus Next Best Product Matrix will identify 3-4 products that can be promoted to a customer who has just purchased a correlated product. Replacing generic emails with tailored messages will increase the likelihood of response to the campaign, increase the value of the customer file, and decrease the interval between purchases through more effective up-sell marketing. An Abacus Next Best Product Matrix helps you...

  • Increase order rates by executing emails with Dynamic Content based upon product affinity
  • Improve performance of emails as well as niche catalogs
  • Increase incremental revenue through more effective up-sell / cross-sell promotions
  • Decrease the interval between purchases


Abacus GeoModel

Based upon the likelihood of response, Abacus GeoModel assesses household level purchase behavior for greater predictability. This method is ideal for marketers with a goal of driving greatest campaign revenue across all channels or to drive store traffic. By identifying the best 30-40% of all ZIP codes with the greatest likelihood of response, this universe of zip codes can then be used in conjunction with your normal RFM or model score selections for greater marketing effectiveness. An Abacus GeoModel solution helps you...

  • Improve geographical targeting of marketing campaigns
  • Increase the number of new customers acquired
  • Lower your acquisition costs


Abacus Super Model

Traditional housefile RFM selections don't hold up in today's challenging catalog environment. And, initiatives likely do not account for consumer spend across the product category. The Abacus SuperModel enhances housefile modeling by combining the marketers' variables with Abacus Consumer Cooperative transactional behaviors to find the best customers to target. An Abacus Super Model solution helps you...

  • Increase housefile campaign performance
  • Contact existing customers more profitably, driving purchases from more responsive customers
  • Mail deeper into the housefile and increase number of relevant contacts with the right customers
  • Increase the value of the customer file by lifting re-buy rates and campaign revenues


Abacus GO Plan

Abacus can simplify grand openings for retailers. The Abacus GO Plan bundles several proven Abacus products into one easy to use solution that will jump start sales for any new store. The GO Plan includes:

  • Abacus BuyerPoint™ for defining the retail trade area geography for mailing
  • Abacus Acquisition Solutions providing a complete prospecting universe and identifying the households to be mailed
  • Response Analysis to measure the success of the campaign and develop a plan for continual improvement


 

Optimizer Suite

This powerful suite of front-end quantitative insight and analytic tools helps marketers design campaigns that work. Identify target. Test message. Click.


 

Custom Analytics

We're experts at developing actionable, customized research solutions, including panel surveys, cluster analysis, golden questions, attribute scoring, and more. We employ proven techniques that enable brands to effectively segment and model their database to boost performance.



Customer Profiles

Acquire the clearest, most comprehensive picture of your target segments with Epsilon Targeting's profiles. Trillions of bytes of consumer data reveal who buys what, when, and why. Find your best prospect or customer here.



Market Insight and Research

Define your market share through customer insight, using a comprehensive profile and analysis of your customer base versus that of the competition. You'll gain greater clarity and context for your strategic marketing efforts.