Dynamic Content

One of the many challenges email marketers face is persuading customers to open their messages. At Epsilon, we can help you give customers a personalized subscriber experience by integrating dynamic personalization into your marketing messages.

Dynamic content lets you:

• Provide customers with a uniquely customized experience
• Deliver thousands or even millions of message combinations automatically
• Distinctly target content for multiple simultaneous customer dimensions

Marketers can use data or behavioral and response data to drive targeted communications and dynamic content that speak to recipients in relevant and meaningful ways. That content can help improve customer relationships and increase loyalty.

By using dynamic content, Epsilon can help you send similar campaigns to different groups with separate subject lines and messaging. We can assemble and manage customized messages at a moment's notice using our dynamic content capabilities. Our staff ensures effective testing and implementation of your program to deliver the level of personalization you require. As a result, email messages are targeted for individual customer segments and require minimal setup.

A Three Phased Approach to Incremental Optimization

As inbox competition grows, personalizes messages and relevant content through segmentation and targeting are becoming increasingly essential. Research shows that leveraging segmentation and personalization to move to more sophisticated click-stream based segmentation and targeting can improve open rates by as much as 65%, clicks by 47% and conversions by a 255%.

Epsilon's account teams can help you enjoy these features. Our strategic services ensure that best practices are consistently employed and that you maximize opportunities to deliver relevant messages.