Press Releases 2009

29/12/09 - Independent Research Firm Cites Epsilon as a Leader in the Email Marketing Service Provider Category

Message relevancy increasingly important for marketers


16/12/09 - Epsilon International Q3 Email Volumes Up 12%

Epsilon delivery rates continue to outperform industry average
Click-through rate highest for HTML emails


10/12/09 - Listen to Epsilon's Latest Best Practice on Lifecycle Marketing Download Webinar


06/10/09 - Epsilon International Wins Three Major New Clients

BetClick, National Trust and Direct Golf appoint Epsilon


24/09/09 - Millenials Age Group Most Concerned by Identity Theft

Millennials more likely to respond to free product or discounts in subject lines. Email frequency an issue for millennials while unsavoury content ‘the norm’.


27/08/09 - Key Appointments as Demand for Email Marketing Services Soars

Former Rapp head of CRM to boost eCRM
for Epsilon clients across EMEA


05/06/09 - Epsilon Signs 19 New Email Clients Globally in Q1 2009

Record first quarter for 2009 and Ad Age ranks
Epsilon No. 1 direct marketing agency


03/06/09 - Marketers Move Budgets to Email and Capitalise on Instant Return on Investments

New global study is a guide for email marketers to understand consumer preferences and the complex combination of timing, frequency and content to achieve email cut-through


20/05/09 - Epsilon Develops Global Network of Email Deliverability Specialists

Former Websense email security technician,
Lars Kluck appointed as deliverability analyst

Epsilon achieves 96% email delivery rates,
15% higher than industry average


29/01/09 - Epsilon Study of 6.2 Billion Emails Reveals Open Rates Levelling Off as Email Effectiveness Increases in Recession

No best day to send emails but Wednesday and Sunday could be highest for conversions Epsilon warns against panic “batch and blast” email campaigns