Epsilon regularly conducts research, trend summary reports, whitepapers and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.

White Papers		Case Studies
Real-Time Messaging: Customer Engagement 101 Real-time messages deliver results with immediate one-to-one communications that are targeted, relevant and timely.  Read More Marketing in a Recession We analyse 3 key area for marketing success in this economic downturn  Read More Beyond the Click The indirect value of email – Epsilon’s email branding survey  Read More Subject Line Length Rethinking the Relationship between Subject Line Length and Email Performance  Read More Global Consumer Study Trends for the multichannel marketer  Read More Email Marketing Best Practice Guides Making Social Media Relevant to     Email Webinar Preference Centres Best Practice Linking Email to Social Media Art of Lifecycle Marketing Webinar		BeatThatQuote DREAMmail allows BeatThatQuote.com to rapidly increase email volumes and improve deliverability rates  Read More IKEA How IKEA achieved double digital sales growth with Dynamic Messaging  Read More New Member Activation Hotel chain increases new customer spend by 12%  Read More Procter & Gamble Mastering Global product innovation  Read More New Contact Strategy New contact strategy generates 11% increase in sales  Read More Email Benchmarks and Deliverability Email Deliverability Guide Offering information on blacklists, how to avoid them and how a dedicated delivery team can help you to achieve this     Download Report