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Resource Centre

Epsilon regularly conducts research, trend summary reports, whitepapers and industry best practices that empower businesses and marketers with the tools they need to acquire, retain, grow and optimise customer relationships and grow marketing ROI.

Topics include consumer perceptions, interest and satisfaction with email across leading vertical markets, deliverability, data privacy legislation, spam, spyware, phishing and more.

White Papers

Case Studies

Real-Time Messaging:
Customer Engagement 101
Real-time messages deliver results with immediate one-to-one communications that are targeted, relevant and timely.
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Marketing in a Recession
We analyse 3 key area for marketing success in this economic downturn
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Beyond the Click
The indirect value of email – Epsilon’s email branding survey
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Subject Line Length
Rethinking the Relationship between Subject Line Length and Email Performance
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Global Consumer Study
Trends for the multichannel marketer

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Email Marketing
Best Practice Guides

Preference Centres Best Practice
Linking Email to Social Media
Art of Lifecycle Marketing Webinar

BeatThatQuote
DREAMmail allows BeatThatQuote.com to rapidly increase email volumes and improve deliverability rates
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IKEA
How IKEA achieved double digital sales growth with Dynamic Messaging
Read More

Email Benchmarks
and Deliverability

Email Deliverability Guide
Offering information on blacklists, how to avoid them and how a dedicated delivery team can help you to achieve this

Download Report