Catherine M. Lang

Chief Operating Officer, Aspen Marketing Services

Cathy Lang is the Chief Operating Officer of Aspen Marketing Services, and leads the daily operations and strategic development and management for the agency's top tier client accounts.

Cathy is responsible for advancing business development and overseeing performance and strategic growth initiatives for Aspen's national accounts, including leading brands such as AT&T, ConAgra Foods, Discover, GM, Hewlett Packard, Jaguar and Land Rover, Motorola, Sears, Toyota and more. Cathy has successfully driven strong financial performance for Aspen, while promoting and maintaining a culture of innovation.

Cathy joined Aspen in 2001 as the Vice President of New Business Development and quickly progressed to become Chief Marketing Officer. In 2007, Cathy was appointed to Chief Operating Officer, the position she holds today. As a valued thought leader, Cathy has been instrumental in Aspen's dramatic transformation from traditional marketing to the fully integrated digital agency it is today.

Prior to joining Aspen, Cathy has extensive hands-on experience in senior leadership roles in marketing and strategic planning for a wide range of companies such as Ameritech, Grainger and MCI. Her experience includes the oversight and management of direct response, B2B, retention, acquisition and digital marketing for this diverse group of industry brands.

Cathy earned her M.B.A. from Loyola University in Chicago and a bachelor's degree in Marketing from Purdue University.