Procter & Gamble
Mastering Global Product Innovation
The Procter & Gamble Company (P&G) has long been focused on providing fast moving consumer goods. P&G manufactures over 300 brands: Pampers, Bounty, Charmin, and Pantene, just to name a few. P&G’s brands are sold in over 180 countries, and the company’s focus on product innovation is the driving force behind its vastly growing customer base. With 4 billion customers worldwide, P&G has achieved “master” status when it comes to digital marketing strategy.