Spain's premier travel and lifestyle company appoints Epsilon

LONDON, UK,  March 14, 2011  —   Atrapalo, Spain’s premier lifestyle and travel website, has awarded multichannel marketing specialist Epsilon International a multiyear international email marketing agreement after a competitive pitch process.

Epsilon will provide a range of services, including the development of bespoke email-led integrated solutions, using a number of insight, delivery, measurement and analytical tools. Epsilon’s global footprint and 24 by 7 support are absolutely critical to Atrapalo who send approximately 15-20 million emails every month.

John Kirwan, Business development Manager, Epsilon International said: “Spain is a key region for Epsilon and we’re delighted to have Atrapalo as one of our major clients here. Our strategic and analytic consulting group has an international focus, so we’re in a great position to maximise the company’s email-led integrated digital marketing efforts.”

Adrián Müller, Email Marketing Manager at Atrapalo said: “Epsilon has a global footprint which is bolder than many of its competitors and vast experience, support and confidence. With a new strategy in place, we’re confident we’ll achieve our growth aspirations in the wider European market.”

Atrapalo joins Epsilon’s growing Spanish portfolio of clients which includes Telefonica and training services provider, JungleBox.

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