Full Privacy Policy

Last Revised: February 27, 2014

This Privacy Policy applies solely to information collected by Epsilon on www.epsilon.com and other Epsilon affiliate sites that display or link directly to this Policy (collectively, "Sites"). This Privacy Policy does not apply to information collected by our Shopper’s Voice Survey. For information on the privacy practices of Shopper’s Voice, please visit http://www.shoppers-voice.com/privacy. This Privacy Policy is designed to ensure that visitors to our Sites understand how and why Epsilon collects and uses information provided by users of our Sites.

Epsilon has been awarded TRUSTe's Privacy Seal signifying that this Privacy Policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information from our Sites. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions.

Information Collection and Use

Epsilon Information Collection Practices
Epsilon collects and stores the information you voluntarily provide to us through our Sites. For instance, you provide information to us through registration and other forms we may ask you to complete. This may include such personal information as your name, the company you work for, business title, postal address, email address, telephone number, marketing preferences, and other information. You must be 18 years of age or older to submit registration or survey information to Epsilon.com and its affiliate Sites.

In addition, Epsilon automatically collects certain information from your computer, such as your web browser, IP address and pages visited on our Sites.

Epsilon Information Use Practices
Epsilon will not use your information except as described in this Policy in effect at the time of collection. As this Policy is revised, we note the new effective date above. If we identify new material purposes for the information already collected from you, we will seek your express consent prior to using the information we have already collected from you for any new purpose.

Epsilon uses the information we collect to fulfill requests you have made to Epsilon, such as to communicate with you, respond to your inquiries and provide newsletters or updates. We may also use your information to make our Sites easier for you to use and to inform you of service and product updates, new products, market research opportunities and other related information from Epsilon.

Epsilon uses your browser information to analyze trends, administer our Sites, track users' activities on our Sites, help us understand the parts of our Sites visited most often and gather broad demographic information for aggregate use in improving our Sites.

Epsilon may also obtain personal information from you regarding any job postings you may apply to, such as name, email address, mailing address, employment history and any other personal information contained in your resume that you submit through our Sites. We may use your personal information to send you a welcoming email to verify your username and password for employee recruitment purposes and to respond to your requests for information.

Information Sharing and Disclosure

Except as described in this Policy, Epsilon does not share, sell, rent, loan, trade, lease or disclose your personal information to any third party without your prior consent.

To fulfill a particular request by you, the information you provide may be shared within the Epsilon family of businesses.

Epsilon may share your information with our affiliate companies who may be able to address or respond to your inquiries. All Epsilon affiliates are committed to protecting your privacy and upholding the commitments made in this Policy.

Epsilon may share your information with our service providers who perform services on our behalf.

Epsilon may share your information with another company in relation to a sale or consolidation of Epsilon's assets, provided, however, that such company agrees to honor all of the privacy commitments set forth in this Policy.

We reserve the right to disclose your personal information as required by law, court order or other valid legal processes.

Refer To A Friend
Some of our Sites allow you to refer useful information from our Sites to a friend or colleague. If you choose to use the referral service, we will ask you to provide your full name and your friend’s complete email address. We will automatically send your friend a one-time email inviting him or her to visit the Site.


Opt-Out of Epsilon Corporate Communications
Epsilon maintains contact lists to communicate with our clients and prospects. Individuals must affirmatively ask to join our email list by opting-in on our Sites. All email messages sent to these lists include an opportunity to unsubscribe or opt-out of future email messages. You may also request to be removed from future email messages by contacting us via email at privacy@epsilon.com or by following this link.

Epsilon also maintains a postal mailing list to communicate with our clients and prospects. You can request to be removed from our mailing list by contacting us via email at privacy@epsilon.com.

To opt-out of any of our affiliated Sites, please click the Unsubscribe link from any email messages you receive or click the relevant link below and follow the instructions provided.

Access to Personal Information
At Epsilon, we believe it is important to provide consumers with clear information about the data available in our marketing databases. You may request access to learn what information about your household is in Epsilon’s databases by filling out and submitting our Marketing Data Summary Request Form.

We retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information to comply with our legal obligations, resolve disputes and enforce our agreements.



Cookies are small text files that store data using your web browser to make your browsing experience easier and faster. We, and our third party service providers who assist with managing our Sites, use cookies, web beacons and similar technologies on our Sites. We use Performance and Functionality cookies, as described below, to improve the performance of our Sites and to make our Sites more user-friendly. Our Sites do not use cross website-tracking cookies, third party cookies or other online mechanisms to track your browsing activity on other websites.

Cookies Used by Epsilon on Our Sites
Performance Cookies: These cookies collect information about how visitors use our Sites for web analytics purposes, for instance which pages visitors go to most often and error messages received. Epsilon uses Google Analytics for web analytics. All information collected by these cookies is anonymous; they do not collect information that identifies a visitor. These cookies are only used to improve how our Sites work and your experience on our Sites; they do not track your browsing activity on other websites. By using our Sites, you agree that we can place these types of cookies on your device.

Functionality Cookies: These cookies allow our Sites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the internet. These cookies do not track your browsing activity on other websites. By using our Sites or by signing up for an account with us, you agree that we can place these types of cookies on your device.

Modifying Your Browser Settings
You can modify your browser settings at any time, including setting your browser to notify you when you receive a cookie, giving you the choice to decide whether or not to accept it. If you reject cookies, you may still use our Sites, but functionality of some areas may be limited.

Below are links to information on managing your cookie preferences with common browsers:

To learn more about Google Analytics, including how to opt-out, please visit: http://www.google.com/intl/en/analytics/privacyoverview.html.

For more information about cookies, please visit: http://www.iabeurope.eu/files/6813/7042/5310/Internet_Cookies_-_Increasing_and_enhancing_your_internet_surfing_experience.pdf.

For any questions related to our web technologies, you may contact us via email at privacy@epsilon.com.

Online Targeted Advertising

As you browse the internet, you may see advertisements on the web pages you visit. Some of these ads are targeted based on a variety of factors, such as websites you visit, perceived interests, and demographic information. This practice is called Online Targeted Advertising. While our Sites do not engage in Online Targeted Advertising, we work with advertising partners to enable the delivery of, relevant messages to the right consumers, while protecting consumer privacy and offering choices about participating in such activities. Online Targeted Advertising does not result in more ads, rather the ads you see will be more relevant to you.

For more information regarding Epsilon's Online Targeted Advertising activities and to opt-out of Online Targeted Advertising, please visit the Epsilon Consumer Preference Center.

For more information generally on Online Targeted Advertising, please visit http://www.aboutads.info/consumers and the http://www.networkadvertising.org/understanding-online-advertising.


Epsilon uses physical, electronic and administrative safeguards designed to protect your personal information against loss, misuse or alteration. All information is stored securely and may only be accessed by employees with a legitimate business need to access the information.

Links to Third Party Sites

Our Sites contain links to unaffiliated third party sites. Epsilon and its affiliate Sites do not endorse or make any representations about any third party sites (or any information, software or other products or materials found there) to which our Sites might link, This Privacy Policy does not apply to the information collection and use practices of third party sites. We encourage you to review the privacy policies of these unaffiliated third party sites.

Social Media Features

Our Sites include social media features, such as LinkedIn and Twitter buttons, and may set a cookie to enable the feature to function properly. These features may collect your IP address and which page you are visiting on our Sites. Social media features are governed by that social media company’s privacy policy.

U.S. Safe Harbor

Epsilon complies with the principles of the U.S. – E.U. Safe Harbor Framework and the U.S. – Swiss Safe Harbor Framework regarding the collection, use and retention of personal information from European Union member countries and Switzerland.

The following Epsilon entities, Epsilon Data Management, LLC, Alliance Data FHC, Inc., trading as Epsilon International, and Epsilon Interactive, formerly dba Bigfoot Interactive, certify that they adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. Please see the U.S. Department of Commerce’s website http://export.gov/safeharbor for details regarding our compliance.

As part of our participation in Safe Harbor, we have agreed to the TRUSTe dispute resolution process for disputes relating to our compliance with the Safe Harbor Privacy Framework. If you have any complaints regarding our compliance with the Safe Harbor Framework you should first contact us at privacy@epsilon.com.

If contacting us does not resolve your complaint, you may raise your complaint with TRUSTe by:

Internet: https://feedback-form.truste.com/watchdog/request

Mail: WatchDog Complaints, TRUSTe
           835 Market Street, Suite 800
           San Francisco, CA, USA 94103

Fax: 415-520-3420

If you are mailing or faxing TRUSTe to lodge a complaint, you must include the following information:

  • The name of the company
  • The alleged privacy violation
  • Your contact information
  • Whether you would like the details of your complaint shared with the company

For information about TRUSTe or the operation of TRUSTe's dispute resolution process, see https://feedback-form.truste.com/watchdog/request or request this information from TRUSTe at the address listed above. The TRUSTe dispute resolution process will be conducted in English.

Participation in Online Forums

Our Sites provide opportunities to participate in various online forums (for example, the Epsilon blog: A "Brand" New View). If you contribute any content to an online forum, you retain your rights to any content you post. However, by posting content on or through an online forum, you grant Epsilon a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute your content in any and all media or distribution methods (now known or later developed) for any and all purposes.

Any content you post to an online forum may be publically viewed and used by anyone on the internet. You are responsible for any content you post, and for any consequences thereof, including the use of your content by other users. To protect your privacy, Epsilon reminds you not to submit personal information in a public forum.

By posting, you agree not to post any content that (i) is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable; (ii) you do not have a right to make available under any law or under contractual or fiduciary relationships; (iii) infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party; or (iv) contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment.

Epsilon may pre-screen, refuse, or remove any content that you post. We may also modify or adapt your content in order to transmit, display or distribute it.

Epsilon does not control the content posted by public users to our Sites and, as such, does not guarantee the accuracy, integrity or quality of such content. Under no circumstances will Epsilon be liable in any way for any user-contributed content, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of any user-contributed content.

To request removal of your personal information from our online forums, contact us at privacy@epsilon.com. If we are unable to remove your personal information, we will let you know that we are unable to do so and why.

Changes to This Policy

Epsilon may revise this Privacy Policy from time to time. As mentioned above, if Epsilon identifies new material purposes for the information already collected from you, we will seek your express consent prior to using the information we have already collected from you for any new purpose. Any other changes to this Privacy Policy will be posted here and other places we deem appropriate so that you are aware of what changes have been made in how we collect, use and disclose your information. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the "Last Revised" legend at the top of this Policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective.


To ask questions about Epsilon's Privacy Policy, email privacy@epsilon.com or send correspondence to:

Attention: Privacy Manager
2550 Crescent Drive
Lafayette, CO 80026