Financial Services Data That Matters

It's a new world in Financial Services marketing. Industry consolidation has broadened the geographic base of many of our leading banks. Marketers are re-tooling solutions to better meet the needs of consumers, while at the same time, determining how to enhance the profitability of core offerings, in light of reduced service fees and interchange income.

More than ever, it's critical for financial services marketers to understand your best customers, not only in terms of account ownership, but also their wealth profile, lifecycle, channel preferences and behavioral characteristics. These kinds of deep insights can go a long way toward building long-term, profitable customer relationships. They also drive acquisition campaigns aimed at targeting prospects with the same profiles as your best customers.

Meeting the challenges

Epsilon Targeting has many years of experience working with the top financial services organizations. Working closely with our clients, we have created customized solutions that successfully meet the challenges faced across the industry spectrum, including:
  • Acquiring profitable new card holders in view of declining response rates — at a desirable cost per account
  • Reaching the increasing number of quality ITA prospects who opt out from receiving pre-approved offers
  • Understanding key drivers in the purchase decision — is the prospect interested in rewards or in lower interest rates? Is he willing to pay an annual fee? Does she actively use debit cards or prepaid cards?
  • Maintaining current relationships and growing card receivables in today's volatile economic environment
  • Identifying profitable relationships that may be in danger of leaving — and developing programs and communication strategies to boost retention
  • Cross-selling additional bank or lending services to build long-term value and minimize attrition.
  • Understand life events that can trigger variable offers for next best product offer and purchase path

Strategic Data Solutions for the Financial Services Marketers

High Performance Data for Financial Services

Compiled from an unparalleled source network, Epsilon Targeting offers the data that matters for financial services - providing superior targeting for current and potential cardholders.

Financial Services Specific Solutions

How do you succeed in today's highly competitive financial services marketplace? Take a look at these data-driven, actionable solutions customized to your industry.