The explosion of data and the associated technology-fueled expansion has created an abundance of consumer information. This abundance offers new possibilities to connect and engage. Yet, understand exactly what data will provide the most relevant insight into consumers is the key to achieving a sustainable, competitive advantage. Germane information about consumers creates the foundation to predict who they are, what they have done in the past, and how to predict what they intend to do in the future. Sifting through, recognizing and organizing relevant data is just one of Epsilon's strong suits.
True customer engagement cannot exist without the foundation of rich data. Such data shapes information into insights, ultimately transforming consumers into viable prospects of Epsilon data services, helping enterprise and middle market clientele with services that include:
- Transactional Data powered by over 1,600 participants providing 8.6 billion transactions from the
- Demographic, Financial, Lifestyle, Market Indicator, Market Trends, and both Life Stage and
New Mover Triggers
- Consumer-reported Survey Data capturing information from more than 71 million consumers with
1,000 preference variables