Marketing Technology Services

Advances in technology have provided marketers with a multitude of new options to reach and engage consumers. Now that our customers and prospects have increasing control of the brand conversations, technology plays an even greater role in fueling the means to reach consumers on their terms while at the same time providing the opportunity to enter in continued dialogue to achieve long-term interactivity.

With more than 40 years of database marketing expertise, Epsilon combines proven best practices with the new performance metrics that emerging media has created. Not only are the solutions scalable and measurable, but also our programs are designed to be malleable, frictionless and fast — the new standard of marketing communications.

Our Marketing Technology Services:

• Data management: compiling, aggregating, hygiene and sourcing – including statistics
     from our leading Epsilon Targeting marketing data solutions
• Aspen CRM and Loyalty Database strategy, configuration, installation and management
• Hosted and managed services for high-volume, complex enterprise to growing
     mid-sized environments
• Systems integration of leading marketing software and client-side systems